Networking That Works: 10 Ways to Help Attendees Build Stronger Connections at a Corporate Event

Explore tools, layouts, and formats that encourage valuable networking.

One of the most valuable takeaways from corporate events is the relationships built along the way. But effective networking doesn’t just happen—it requires intentional planning and thoughtful execution. Over the years, we’ve discovered strategies that consistently foster meaningful connections. Here are 10 ways to help attendees build stronger relationships at your next event.

1. Set the Stage with Pre-Event Networking

Start building connections before the event even begins. Use event apps or LinkedIn groups to encourage attendees to introduce themselves and share their goals ahead of time. We love Chance.

2. Design Networking Zones

Create dedicated areas for networking, such as lounges or café-style spaces. Comfortable, well-designed spaces make it easier for attendees to strike up conversations.

3. Curate Attendee Matchmaking

Use technology to match attendees based on their interests, industries, or goals. Personalized introductions help participants meet the right people without the awkward guesswork.

4. Incorporate Icebreaker Activities

Kick off networking sessions with structured icebreaker games or group challenges. These activities encourage interaction and make it easier for attendees to connect naturally.

5. Facilitate Small Group Discussions

Break larger audiences into smaller groups for discussions or workshops. Intimate settings make conversations flow more easily and help participants feel more connected.

6. Offer Networking Prompts

Sometimes, all it takes to start a conversation is the right question. Provide attendees with prompts, like, “What’s the most exciting project you’re working on?” to spark engaging discussions.

7. Host Speed Networking Sessions

Speed networking events give participants the chance to meet several people in a short amount of time. It’s a fast-paced, fun way to build a variety of connections.

8. Use Branded Tech Tools

Leverage event apps that allow attendees to connect virtually through messaging or scheduling meetings. This technology can help facilitate introductions and follow-ups.

9. Add Fun Networking Elements

Make networking enjoyable by integrating fun elements like themed photo booths, trivia games, or scavenger hunts that encourage collaboration and conversation.

10. Encourage Follow-Ups

Networking doesn’t end at the event. Remind attendees to follow up with new connections via email or LinkedIn. You can even provide templates or suggestions to make this process easier.

Final Thoughts

Networking is one of the most valuable aspects of any corporate event, but it requires planning and creativity to help attendees feel comfortable and engaged. By creating intentional opportunities for interaction—whether through structured activities or organic spaces—you can help your participants walk away with stronger connections and a richer experience.

As Seneca said, “One hand washes the other.” By fostering collaboration and connection, your event becomes more than a gathering—it becomes a community.