In this first installment of Wonder Woman Exclusive: 5 Minutes With an Industry Leader, fantasy becomes reality, Friends. Once a month we will share our five minutes spent with a fascinating woman on Ax3Studios Blog – check back or click to subscribe!
First up, we’d like to introduce Timea Gaines. You might recognize her from the consecutively sold out SheROCKS, an event she created to celebrate women as cultural curators, innovative artists and industry altering mogul. Timea is a communications maven, creative marketer, entrepreneur, and author. With an extensive background in PR, Marketing, and Media she reaches her own audience and helps clients hit target goals. Whether reaching over 1.3 Million on social, getting a # trend for ABC’S Scandal on a Thursday, or creating experiential marketing campaigns, she works passionately towards executing vision and voice.
In 2015, Timea’s world was personally rocked by a breast cancer diagnosis. True to her nature to reach out and connect she formed “Fight After the Fight, Inc.”. This is an organization that provides resources, services, education, and awareness to other survivors in an effort to change the narrative of the post- cancer experience.
The women of Ax3 Studios were overjoyed to #RideToTheTop with this media maven! We hope you enjoy!
How do you remain up-to-date with the event industry?
I am constantly educating myself on the latest vendors, venues, and events by following outlets like Eventful, EventUp, and BizBash as well as event producers like Andre Wells.
What types of events do you usually plan?
Do you have a specialty? Why did you choose it? Typically I plan events that have a hyper-focus on millennial entrepreneurs, women, arts, or social impact. I would say that my specialty is lifestyle events that are cause-focused. Whenever I have the opportunity to create activations and event concepts around a cause that impacts others— it invigorates me. I chose this area because my company Love Life Media works with futuristic, social impact, art and lifestyle brands that are changing the way that people love, live, and play in the marketplace. It is important for me to create event experiences around brands and people who are making a difference.
What do you like most about your job? How do you stay motivated when things don’t go as planned?
I love the fact that I have the freedom to be creative when it comes to integrating brands into an event experience. When things don’t go as plan, I stay motivated by finding ways to shift my mindset to the things that are actually going right! When you work on events often, there are many small fires you have to put out but you learn how to innovate, be resourceful and think quick on your feet.
What’s your proudest career achievement to date?
My proudest career achievement is being recognized by the Prince George’s County Social Innovation Fund for Arts and Humanities because of an event I created to showcase women in male-dominated industries and visual and performing arts called “SheROCKS”. I watched the event go from a thought to a crowded fellowship hall, to a consecutively sold-out event that truly impacted women in the arts and business, to approaching its seventh year. You could never have told me that any of that would have emerged from just a thought.
What is your favorite quote:
“Champions are forged in the crucible of life.” Gayle Foreman, actress and author of “If I Stay”
How can our readers connect with you?
They can follow me on Instagram, Facebook, and Twitter @Timeagofficial