Swag is a word that we often associate with a cool sense of style, and is also prevalent as a noun used for giveaways and prizes. According to WORLD WIDE WORDS, swag derives from the Scandinavian word, svagga, which means sway. At first, the verb meant to rock unsteadily or lurch, but evolved into that of hanging loosely. Since then, it’s been used in different circumstances such as to describe a bag of stolen goods!
Perhaps the most famous, and without doubt the swaggiest, swag bag is the one that lucky attendees of the Oscars receive each year. 2020’s gala was certainly not an exception. The mind blowing value of the bag was around $225,000 (yes, that is the right amount of zeroes), and included a bath bomb with 24 karat gold, normally priced at $105, from Hotsy Totsy Haus. a trip worth over $78,000 to Antarctica from Scenic Eclipse, and up to $25,000 of treatments from Dr. Konstantin Vasyukevich, among A LOT of other things (Good Morning America).
While your attendees probably aren’t counting on you to gift them with a new luxury car or a yacht trip, it is still pretty much standard nowadays to provide a nice swag/goodie bag to those who attend your event. Not only does this make your event stand out and memorable, it is also a good way for you to find new sponsors that want to market their products, support a good cause or a small business. A virtual event is not an exception and there is truly an endless supply of great, innovative options of cool things you can include in your next event’s swag bag. A huge plus when you have your swag bag going digital is that you can track so much valuable data for your clients and sponsors, as well as the fact that it leaves absolutely no carbon footprint.
So where to begin, you might ask yourself. Well, it is probably much easier than you think, and we made it even simpler by breaking it down into three steps:
- Find sponsors
Partnering up with companies that share your target audience is pretty much essential not only for the event itself but also to put together a valuable swag bag. This article from Eventbrite gives a good overview of the how-to’s in finding, and getting, the right sponsors.
- Pick a Virtual Swag Bag Software
There are quite a few options available out there, so make sure you choose wisely to make sure your efforts, and your sponsors’ investment in your event, gets the most ROI. Some important aspects to look for is a software that is easily accessible work on most devices, that it fulfills all your branding requirements, and that it has the ability to track all the data that you and your sponsors want. One of our favorites is virtualeventbags.com, which has most bells and whistles that a swaggy digital swag bag might need.
- Deliver the Bag Strategically
Although you might be super excited to share the bag, and all its fabulous contents, with your attendees, you should develop a strategy on how to best market it. You want the audience to feel the same excitement and thrill as you, while also ensuring that, once again, you maximize yours and the sponsor’s ROI.
What is your go to vendor to get swag bag items from? Would you like some support with this, or anything else related to your next event? Feel free to reach out to us at firstname.lastname@example.org, or drop a comment below 🙂